Purpose of Education
To gain competencies such as the basic concepts of strategic planning, the steps of the strategic planning
process and how it will be carried out, the difficulties encountered in the planning process and
implementation, and the approach to coping.
Content of the Training
• Strategic thinking and management process
• Strategic planning process
• Fundamentals of strategic planning and strategic management
• Stages of strategic plan development and action determination
• Creating a vision and core value
• Competition and portfolio analysis
• Interpreting the changing market variables and dynamics: External and internal environment analysis
• Determining the company’s strengths and weaknesses, opportunities and threats: SWOT Analysis
• Barriers to implementation
Target Group
Top management, critical decision makers, strategic planning process managers.
